Each team is to develop a very brief written statement of your project which combines three components: 2-3 sentence project pitch, your big question (design prompt), a series of guiding principles.
Each team is to develop a succinct statement about the character of this place and their unique approach to the project. From the many ways we have discussed how this project could be conceived, this should be a 2-3 sentence declarative statement that identifies exactly what this place is. Be confident: not what you want this place to be or what it could be or might be, tell us what it is. Even though you are all doing the same project, each statement will be unique as it will identify your particular take on the project.
Design Prompt – Big Question
As we began last quarter with your San Diego reflections, each team is to provide a single big question – your design prompt. Yes you likely have many questions, and as a team I would suggest brainstorming these questions (which will help for the next step), but you must sift through all of your questions to identify the single most important issue you are exploring. A good question will trigger a manifold of responses, invoking desire and curiosity, reminding you of what is really driving this project amidst a sea of details. The question should be written such that the answer cannot be “yes”, but rather will serves to focus your attention on what matters most.
Your guiding principles should ground your approach from your big confident statement in your project pitch, now connecting architectural approaches which connect to your big question. This can be written in brief, direct bullet points, but forms a manifesto for your project: what it needs to do. One example can be found here, from RNT architects as they were in the middle of design development for the high school / middle school project we saw in their office. One point is not enough to guide you, but an overwhelmingly long list isn’t helpful either. If you had many questions in your brainstorming for your big question, your guiding principles can sift through the issues of these questions. These guiding principles provide how your project should respond: from site relationships, to form and perception, to program and interaction, etc.
These three forms of description will be continually developed honing them for your final project presentation. Your developed project will address these issues, in the meantime provide some aspirational images / precedents that help to identify what you are getting at, providing a visual complement to the text.
Create this as a post using category Design Development Process and your team member names. A template named Project Pitch has been created for each team to use.